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SYNESTHESIA MUSEUM
Branding
Museum
Date
February 2021
Academic Project
Third-year, first semester
Project Type
Brand Graphic design
Collaboration
Lian Bonfil and Yarden Izon
Prototype
In this branding project, we created a fictional museum dedicated to the fascinating phenomenon of synesthesia—a rare sensory condition experienced by about 4% of the population, where one sense involuntarily triggers another.
Our concept centered around celebrating the unique way synesthetes experience the world. In our visual language, we reflected this by highlighting a single, standout element in each design—just like the way one sense takes the spotlight in synesthesia. These bold touches became the signature of the brand.
We developed a full identity using Adobe Illustrator and Photoshop, focusing on clarity, contrast, and sensory play.
This project gave us the chance to dive into a new and fascinating subject, and to practice working as a team—bringing together different ideas, styles, and tasks into one clear and unified brand.
