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ICHILOV HOSPITAL PARKING LOT
Branding
Parking lot
Date
July 2021
Academic Project
Third-year, second semester
Project Type
Brand Graphic design
While working on a rebranding concept for the Ichilov Hospital parking lot, I decided to take a more unexpected approach.
During a site visit, I noticed how dominant the pipes were throughout the space. Instead of ignoring them, I chose to turn them into a key visual element—using their shapes as inspiration and building a new graphic language around them.
The parking lot itself was quite a challenge: it was dark, visually crowded, and hard to navigate. That made it even more important to create a clear, friendly, and engaging design.
I developed a bold identity based on the existing pipes, with a custom color palette and graphic elements that echoed their structure. I also designed 3D features that could be used in the space as part of the overall brand experience.
I created this project using Adobe Illustrator and Photoshop.
This process helped me better understand how to work with complex spaces, and how to use existing limitations as creative tools to improve both the look and the user experience.
