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KERASTASE
Exhibitions
Product Launch
Date
January 2025
Project During
Rubi & Gal Design Studio
Project Type
3D design, Brand Graphic design, Plans
Location
House No.Seven, Tel Aviv
This project was for Kerastase, who launched a new product line and hosted a launch event at House No.Seven Tel Aviv. We were provided with a brief for the event’s design, along with a clear budget framework.
Keeping the budget constraints in mind, we chose to focus on a few key visual focal points that would immediately draw attention and set the tone for the entire event, rather than designing every corner of the space. These elements were strategically placed throughout the venue and designed using the brand’s existing visual language.
After receiving approval for the 3D renderings, we produced detailed execution plans.
The project was developed using Rhino, V-Ray, Illustrator, and Photoshop.
One of the main challenges was delivering a maximum experience with minimal resources, while being mindful of the existing, defined space.
