SAMSUNG

This project was created for Samsung as part of a summer activation promoting the launch of new products. To generate buzz around the brand, Samsung hosted an experiential event in Eilat, centered around a giant vending machine where a few lucky participants could win one of the new devices.

We collaborated with a construction company to plan the structural design, and then continued with the overall space design. We created all the event graphics based on Samsung’s branding guidelines. After receiving approval on the 3D renders of the structure, we prepared detailed execution plans.

The project was designed using Rhino, V-Ray, Adobe Illustrator, and Photoshop.

This experience gave me hands-on practice working with a construction team, designing at a large scale, and selecting materials suitable for large-scale public installations.