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LEGO POP UP STORE
Retail
POP UP STORE
Date
February 2021
Academic Project
Third-year, first semester
Project Type
3D design, Brand Graphic design
Collaboration
Linoy Kanuk
For this project, we created a pop-up store for LEGO to launch a new brick we invented. The concept was designed to highlight the new product and offer a fun, interactive experience for visitors.
We planned the activities and the space layout to fit the concept, ensuring everything aligned with LEGO’s brand identity. At the same time, we took LEGO’s established visual language and pushed it further to better suit our unique concept, while still maintaining the brand’s core essence.
The project was developed using Rhino, 3D MAX, Illustrator, Photoshop, and Premiere.
Through this project, we gained valuable experience working with an existing brand and adapting it by creating a fresh visual language that remains clearly tied to the original brand.
